|
|
JAIL
BREAK: JAPANESE CORPORATE STRUCTURE AS AN ANTIDOTE FOR
PRISONER'S DILEMMA PROBLEMS
April
29, 1996
DRAFT © by James V. DeLong
ABSTRACT
All
organizations must deal with a class of problems called
"Prisoner's Dilemma." These arise when continuing
cooperation would be to the advantage of everyone involved
(shareholders, employees, financiers, customers, suppliers,
etc.) but when the structure of incentives makes
cooperation difficult. U.S. corporate theory regards
Management as the undiluted agent of the shareholders;
this makes Management simply one player in the game
of Prisoner's Dilemma. The Japanese have developed an
alternative structure that neutralizes Prisoner's Dilemma
by delegating to Management a specific responsibility
not to act completely as the agent of the shareholders,
but to act instead as a mediating agent among the interests
of the organization's stakeholders. The result is a
bigger pie to be divided, to the benefit of the shareholders
as well as the other interested stakeholders.
This
alternative structure should be particularly beneficial
in promoting the development of intangible assets, such
as intellectual property and employee knowledge. Employees
often have strong incentives not to reveal ideas. An
idea often loses value once it is revealed and an employee,
perceiving that management has an obligation to avoid
rewarding him appropriately, is well-advised to leave
and bargain elsewhere.
JAIL
BREAK: JAPANESE CORPORATE STRUCTURE AS AN ANTIDOTE FOR
PRISONER'S DILEMMA PROBLEMS
by
James V. DeLong
After
years of moaning that Japanese managers were kicking
U.S. companies around, the press now tells us, with
considerable schadenfreude, that Japan, Inc.,
is in trouble, and that Japanese companies are even
adopting U.S. practices, such as lay-offs instead of
lifetime employment. American enterprises, having learned
Japanese cost-cutting methods and newly lean-and-mean
through downsizing, are now fully competitive. They
are ready to surf the organizational waves of the future,
which are The Virtual Corporation and other kaleidoscope
structures that will create competitive advantage in
the Information Age.
This
interpretation of events might by true. But there is
another view, less rosy. It is that Just-In-Time inventory
control, Total Quality Management, and the other paraphernalia
of efficiency were not the root causes of Japanese advantage.
These were themselves products of a more basic factor
-- that Japanese companies are better at relational
dealing with employees, lenders, suppliers, customers,
joint venturers, and others having a stake in the firm's
performance. It was this superior capacity to mobilize
contributions from these stakeholder groups that created
the improvements in efficiency.
(Relational
dealing means that all parties recognize the on-going
nature of their relationship, the need for continuing
adjustment and give-and-take, the importance of revising
terms retroactively to be "fair" in the light
of unexpected events, and a willingness to incur risk
and to enter into vaguely-defined relationships in reliance
upon the mutual acceptance of these principles. Contrast
this with the model in which all rights and duties are
strictly defined by the terms of formal agreements.
For example, in the U.S., a long-term contract that
turns out badly for one party because of changed circumstances
is regarded as tough luck, or, more likely, as a casus
belli for interminable litigation about the allocation
of risk. In relational contracting, unexpected events
are a cause for adjustment and renegotiation, without
strict regard for the language of the agreement.)
As
elaborated by management expert John Kay, superiority
in relational contracting is as real a fount of competitive
advantage as economies of scale, government franchises,
technology or other more conventional sources. It enhances
overall efficiency and reduces transaction costs, thus
creating a larger pie for the stakeholders to divide,
which leads to larger benefits for everyone involved.
If the visionaries are right about the future of organizational
forms, relational dealing will be even more important
in the future. Superiority in this area will be the
crucial competitive advantage in a world of amorphous
and free form organizations that rely heavily on their
ability to mobilize knowledge workers and to draw on
human capital.
U.S.
enterprises may have adopted some of the Japanese methods,
but because they have not duplicated this relational
ability they have not really caught up. Furthermore,
many U.S. companies have seriously compromised their
ability to be relational enterprises during the savage
downsizing of the last five years. Only a dimwit would
rely on a vague promise "we'll work it out"
from one of these organizations, and the ability to
make such promises believable is the essence of relational
dealing. Even when the Japanese lay off workers, they
do it in a controlled way that does not sacrifice their
long-term credibility as relationally-based enterprises.
This will add to their edge in the future.
Relational
dealing is one of those things that every company seems
to think is easy. Just send out a Presidential directive
saying that the company really cares about its employees,
customers, suppliers, the environment, and everything
else, hire a new advertising agency to trumpet this,
and Presto! A relational company! Like the CEO who announced
that the enterprise could no longer tolerate overly-authoritarian
managers, and that anyone exhibiting such tendencies
would be fired summarily. In fact, relational dealing
is quite hard. To achieve it, a company must develop
solutions to the class of problems known by the label
"Prisoner's Dilemma," and this is difficult
indeed.
Prisoner's
Dilemma is a game invented by RAND Corporation theorists
in the 1950's. It describes situations in which people
will gain the most if they cooperate, but in which the
structure of their incentives ensures that cooperation
will not occur. It is, as stated in William Poundstone's
entertaining Prisoner's Dilemma, "one of
the great ideas of the twentieth century, simple enough
for anyone to grasp and of fundamental importance."
The
name comes from the hypothetical facts usually used
to illustrate the problem, which consist of two criminals
suspected of committing a crime are separated for interrogation.
However, using these facts makes exposition difficult,
and it is clearer to stick to the more prosaic coin
of money. Assume a two-person game. Each player (A and
B) has a lever that moves to "Cooperate" or
"Defect." There are four possible results:
Both can Cooperate; A can Cooperate and B Defect; B
can Cooperate and A Defect; or both can Defect. The
pay-offs to each player under each choice are set forth
in the following matrix:
FIGURE
1: BASIC
PAYOFF MATRIX
A |
Cooperate |
Defect |
Cooperate |
B
- $ 5 |
B
- 0 |
A
- $ 5 |
A
- 10 |
B |
Cooperate |
Defect |
Defect |
B
- 10 |
B
- 2 |
A
- 0 |
A
- 2 |
That
is:
If
A cooperates and so does B, then each gets $5.
If
A cooperates and B defects, then B gets $10 and A gets
0.
If
A defects and B cooperates, then B gets 0 and A gets
$10.
If
A defects and so does B, then both get $2.
The
dominant fact is that no matter what B does, A is better
off to defect. By defecting, A collects $10 if B cooperates
whereas cooperation would have gotten him only $5. A
also collects $2 if B defects, whereas by cooperating
he would have received 0. B's incentives to defect are
exactly the same.
Each
player will defect and each will collect $2. Clearly,
mutual cooperation is superior to mutual defection,
because it gives each $5 rather than $2, but the players
cannot get there from here. There is no solution other
than mutual defection within the four corners of the
payoff matrix. (One can think of ways to alter this
result, such as having the Mafia break the leg of any
prisoner who confesses, or subjecting defectors to social
ostracism, but all such solutions turn out to be ways
of changing the pay-off matrix.) Whether the players
can communicate has no bearing on the outcome. Neither
can promise cooperation in a way that is credible to
the other. If A says, "lets cooperate," then
B has to assume that A is setting him up, and vice versa.
These cynical assumptions about one's partner are well-founded.
In experiments done with college students, most subjects
told that their partner has chosen to cooperate still
choose to defect. The concept of moral obligation is
a weak reed.
Ineluctable
fate is not very interesting, except in the theater,
and if this were the end of it Prisoner's Dilemma would
be a minor curiosity. Things get interesting when the
game becomes a continuing one. Over repeated trials,
if A and B can cooperate they will clip along collecting
$5 each per game rather than $2. This means that the
pay-off matrix for any single game changes because it
now includes the possibility of future gains. So it
seems that A and B should reach a cooperative solution
rather quickly, right? Actually, no. In theory, each
should defect on the last round, which is the equivalent
of single game. This means that the next-to-the last
round is now the real last round, so each should then
defect on that round. And so on, back to the beginning.
In
experimental practice, this does not happen, especially
if people do not know how many rounds they are playing.
There is wide variation, and the results are often quixotic,
but people often manage to settle down and consistently
cooperate, to their mutual profit.
In
the real world, Prisoner's Dilemma is a metaphor rather
than a precise description. Games are multi-person rather
than two-person, the numbers of plays are infinite,
many games are going at once, and the payoff matrixes
are affected by concepts of religion, morality and reputation.
There are some variations in which cooperation is easier
to achieve, and some in which it is harder. Nonetheless,
Prisoner's Dilemma permeates our lives. Over and over,
the question is how to achieve long-term cooperation
in the face of strong short-term incentives for defection.
Two
children trading toys have a Prisoner's Dilemma problem.
How can either be sure that if he holds out his toy
the other will not snatch it without releasing his own
toy? A common solution is for each to put down his toy
and move far enough away to make it impossible for either
one to snatch both toys.
Buying
a house is a Prisoner's Dilemma problem. The buyer must
deliver the money, the seller the deed. Each faces the
possibility that the other will cheat, and then extract
a price for doing what he was supposed to do in the
first place. The solution is the escrow agent, who withholds
whichever performance is first completed until the other
party performs as well. Anyone making a security deposit
on an apartment, which is delivered to the landlord
and not to an escrow agent, is failing to solve a Prisoner's
Dilemma problem. Landlords, dollars in hand, have creative
ideas about what constitutes compensable damage.
Economic
systems are full of Prisoner's Dilemma problems and
their resolution. Much of contract law is a reaction
to these issues. The state acts as the equivalent of
an escrow agent, guaranteeing that the party who must
act last will perform. The only alternative is to act
like the children trading toys.
Prisoner's
Dilemma permeates the relationships among the stakeholders
of business enterprises. A seller has every incentive
to bilk a one-time customer, and vice versa. Owners
can promise future rewards, such as pensions, for present
services, then renege. Employees can promise to stay
and then leave as soon as they are trained, collecting
the value of their training for themselves from another
employer. Managers can make vague promises to pay fair
value if an engineer produces a useful invention, then
cheat on the appraisal. Prisoner's Dilemma is like a
catchy tune that, once heard, takes control of one's
brain; most of the law and economics relating to business
organizations can be analyzed in terms of efforts to
neutralize Prisoner's Dilemma problems.
This
brings us to the main point. The structure of the U.S.
corporation, as a matter of legal principle, theoretical
analysis, and cultural expectation, does not lend itself
to solving the many types of Prisoners' Dilemmas that
arise among the stakeholders of an enterprise. The structure
of the Japanese corporation does help solve them.
In
the U.S., corporations are legally "persons"
for purposes of entering contracts, exercising constitutional
rights, and appearing in court. On the other hand, they
have never been conceptualized as distinct "persons"
in the sense that they are regarded as having interests
apart from the interests of their shareholders. The
dominating legal theory is that the corporation is an
association of shareholders, whose interests provide
the touchstone for assessing the legitimacy of all corporate
actions. Managers are the agents of these shareholders,
and have a fiduciary duty to act totally in their interests.
Non-managerial
employees are regarded as factors of production, like
the company's machinery and real estate: They work or
not according to the need, they follow orders, they
are paid, and they have no rights except those defined
by contract or law. Other groups connected with the
corporate entity have even more distant relationships.
Customers, suppliers, or lenders have no legal interests
and their only leverage in dealing with a company lies
in legal prohibitions on fraud, contractual provisions,
or exploitation of the company's hope of doing business
with them in the future. Management, as the agent of
the shareholders, makes bargains with these other groups.
Lawyers and economists concerned with corporate organization
try constantly, and usually unsuccessfully, to ensure
that management does not use this strategic position
to promote its own interests rather than those of the
shareholders.
This
single-minded equating of the interests of the corporation
and its shareholders has caused continuing disquiet.
It has always seemed that there should be some recognition
of the common-sense reality that many people -- most
especially employees -- have a vital stake in the existence
and operations of a large company. A large business
enterprise is an institution, and humans feel intuitively
that any institution is greater than its servants, and
is certainly more than its shareholders. Over time,
the legitimacy of other stakes in an enterprise has
in fact been recognized, though never in a systematic
way. This recognition has been embodied ad hoc
in laws, regulations, judicial decisions, or contract
law doctrines, however, not on any theoretical acceptance
of the concept that stakeholders have cognizable interests.
The result is a melange of regulatory requirements concerning
health and safety, non-discrimination laws in all their
forms, implied contract theories developed under employment
law, broad interpretations upholding the "business
judgment" of managers even when this appears to
be exercised to the detriment of the shareholders, many
aspects of bankruptcy law, and mandated worker benefits.
Recent takeover protection statutes also recognize the
interests of non-shareholder stakeholders, but these
laws are pretty much a joke. Managers are allowed, but
not required, to consider the interests of these groups
when they are threatened with a hostile takeover. Absent
such a dire threat to management, the normal rules apply.
The
origins of the large business enterprise in Japan were
different from their origins in the West, and the difference
is reflected in Japanese ideas about corporate ownership
and governance. In the U.S. and in Europe, the industrial
revolution and the resulting development of the large
corporation was largely a private affair, carried through
by private citizens and private capital groping their
way through the exigencies of the moment. In Japan,
the industrial revolution was deliberately embraced
as an act of state policy during the upheaval of the
1860's called the Meiji Restoration, in which Japan
committed to Westernizing its society. Large industrial
enterprises, including many that are still dominant,
were deliberately created by the government as instruments
of state policy. Only later, after 1880, were the companies
sold off to private shareholders, often at cut rates
to political insiders.
This
history has continuing effects on Japanese theory, which
starts with a fundamental idea that the enterprise itself
must be conceived as having an existence apart from
its human constituencies. It is not simply a vehicle
for the interests of its shareholders, or of its employees,
customers, suppliers, or lenders. It is also responsible
to society. Because the primary duty of a company is
to satisfy the people in a society, it has a moral duty
to make a profit and to continue to exist so that it
can meet this goal, a duty that seems to be somewhat
independent of the interests of any of the constituencies
directly associated with the enterprise. Thus Kaoru
Ishikawa, a doyen of Japanese quality control, says
that he rejects both "extreme" positions --
that making profits is the goal of the company and that
profit is sinful. If there is no profit the company
cannot satisfy any of the people in society or fulfill
its social obligations, so profit is necessary not just
to satisfy the stockholders but also to ensure the continuity
of the company. This makes profits an instrumental value,
a means to larger ends, rather than the basic reason
for the existence of the company, which, in turn, means
that profits will be sacrificed if they do not further
the larger ends.
In
addition to the need to protect the existence of the
organization itself, many groups are regarded as possessing
a legitimate claim on the organization that extends
beyond any formal contract rights. High on the list
of important stakeholders are the employees. Next on
the list are consumers, who must feel satisfied and
pleased when they use the goods and services.
Providing
this satisfaction is regarded, at least in theory, as
itself a moral value, not solely as an instrumental
means to gain market share and consumer loyalty. For
example, one of the concepts of quality control is "Toguchi
Methods," which are techniques for calculating
the economic losses that result from a decline in a
product's quality, and thus for calculating how much
a manufacturer should spend to improve this quality.
For purposes of making this calculation, the relevant
cost is the total loss to customers and society, not
just the loss to the company itself. A Western analyst
might reach the same conclusion, but he would feel compelled
to justify it in terms of long-terms of costs to the
shareholders, such as long-term loss of good will. The
Japanese engineers also make this calculation, but it
is not an indispensable part of their argument. Regardless
of the company calculus, they regard it as improper
to cause losses that can be avoided.
The
welfare of shareholders is not neglected. A company
must make sufficient profit to provide dividends and
attract capital. Otherwise, the company cannot continue
raising the money it needs to stay in business. Shareholders
are treated as if they were in the U.S. category called
preferred stockholders. They are entitled (by custom,
not law) to a dividend amounting to 10 to 15 percent
of the initial par value of the stock. If earnings are
too low to sustain the dividend payment, then the company
will dip into retained earnings or even borrow to make
the payment, a practice that is illegal in most U.S.
states. Increased earnings are retained within the firm
for financing; they do not usually result in increased
dividends. As of the 1980's, the entire corporate sector
of Japan paid out about 10 percent of pre-tax earnings
in dividends, as compared with about 50 percent for
U.S. and European firms. Shareholders benefit from these
added earnings through the increase in the value of
their shares. As is true of U.S. common stockholders,
Japanese shareholders are entitled to the residual value
of the company after all other obligations are met,
which means that they develop a growing equity in a
successful firm.
Suppliers
are also included as stakeholders. They are often part
of the structures called keiretsu, which is a
group of companies doing business together, owning each
other's shares, and having lenders, suppliers and customers
in common. They often share common history, because
the normal mode of diversification is to spin off a
subsidiary, which may ultimately become an independent
company while remaining part of the keiretsu.
This
summary presents a conundrum. Employees, lenders, suppliers,
customers, and others may be stakeholders with a legitimate
interest, but they are not owners. Formally, in Japan
as in the U.S., the corporation belongs to the shareholders,
and they govern. So the theory that other stakeholders
can take priority over shareholders seems to require
a high level of altruism on the part of the shareholders,
who, in their capacity as governors of the enterprise,
must subordinate their interests to those of other stakeholders.
In
practice, such self-abnegation is not required. Structures
of ownership and governance reinforce the concept of
the company as a joint enterprise among different stakeholders.
As a general rule, Japanese companies are funded heavily
with debt and retained earnings rather than with equity,
though accounting differences make comparison with the
U.S. difficult. As a result, a company of given magnitude
will have less stock outstanding than will a U.S. company
of equivalent size. Most of the stock is held by entities
having some stake in addition to their role as a shareholder.
As of 1989, individuals held 22.4 percent of the stock
in Japan's 1978 listed companies, banks held 30.3 percent,
insurance companies 17.3 percent, and other industrial
corporations 24.9 percent. The balance was held by foreigners
(4 percent), other financial institutions (4 percent),
securities companies (2.5 percent) and public organizations
(0.7 percent). The institutions usually have some relationship
with the company besides the investment in its stock.
Banks and insurance companies are lenders, and other
corporate owners are suppliers, customers, or founders.
Japan, Inc., owns about 70 percent of itself.
The
overall situation is described by Professor Rodney Clark:
"Japanese institutional shareholders tend to be
the company's business partners and associates; shareholding
is the mere expression of their relationship, not the
relationship itself." Banks own stock in their
borrower companies, and, since most pension fund assets
in Japan are administered by banks, banks also invest
these funds in companies that borrow from them. Japanese
companies form keiretsu, which are groups of
companies linked by supplier and customer relationships,
and these companies own stock in each other. Furthermore,
Japanese companies often expand product lines by starting
a new, independent subsidiary company. If successful,
the subsidiary will eventually become an independent
part of the keiretsu, with the original parent
and the other members owning shares.
Thus,
the bulk of the ownership of the corporation is held
by groups with other interests as well, not by "investors"
whose sole interest is in next year's earnings per share.
In terms of game theory, Japanese shareholding appears
to be more a mutual giving and taking of hostages than
pure investing. To a U.S. viewer, it also looks like
an incredible tangle of conflicts of interest, but that
does not seem to bother the Japanese.
Employees
are also represented in the capital structure even though
they are not shareholders. Departing employees are entitled
to separation payments, and corporations are allowed
to establish tax free reserves to meet this obligation.
The reserves are available as a source of financing
of company operations. If a company goes out of business,
the accrued separation payments have first claim on
the assets, even before lenders. For large companies
en masse, these reserves are between 10 and around
26 percent of the companies' total equity capital. Employees
have a capital stake in the continuation and profitability
of the business.
The
governance structure of the corporation also reflects
the interests of the employees, who provide an overwhelming
majority of the members of the Board of Directors. While
these directors are appointed by the shareholders, of
a 30-member board, 25 or more may be employees who have
worked for the company for 30 years. The retiring president
usually names his successor, and a directors' meeting
is almost indistinguishable from a senior staff meeting,
except that a few outsiders may belong and a legally-required
statutory auditor is supposed to protect the interests
of the shareholders. The power of management is further
enhanced by the rarity of mergers. Mergers require unanimous
consent of the directors, and almost never occur. A
hostile takeover is virtually impossible.
The
result is described by Professor Aoki as "a coalition
of the body of stockholders and the body of employees,
integrated and mediated by management, which acts to
strike a balance between the interests of both sides."
The conception of the company as a coalition of stakeholders
has profound consequences for all these groups, and
for the company as a whole. Examine some examples of
common types of corporate problems:
- A
company pays its engineers to work on innovations. How
does the company know that the employees will be diligent,
and that if anything useful they create will go to the
company? The engineer could quit and then sell it to
a competitor. On the other hand, suppose an engineer
comes up with something unusually creative, worth more
than anyone could have expected. Can he rely on the
stockholders to share the windfall with him in some
fashion? Maybe he would be better advised to give them
minimum performance, keep the best new ideas in his
head, and start his own company.
- A
supplier sees a way to improve the design of a part.
It cannot sell the idea because the buyer will not know
whether the idea is worth anything until the supplier
reveals it, and once the supplier reveals it there is
nothing left to sell. If the supplier tenders the information
will the buyer reciprocate in some fashion? Or has the
supplier just become a free consultant who will watch
as some competitor gets the contract?
The
number of similar situations is infinite. How does a
company solve these issues in a way that lubricates
the wheels of cooperation, and ensures a continuing
flow of engineering ideas and supplier suggestions?
The
stock U.S. answer is to use formal contracts. Management,
acting as agent for the shareholders, makes agreements
with all of the people concerning rewards under various
contingencies. This approach often works, but it has
major defects:
- It
is difficult -- nay, impossible -- to foresee all relevant
contingencies over an extended period of time. Even
if foresight were perfect, it would be expensive to
negotiate solutions for every possible contingency,
no matter how remote. Transaction costs eat up the system.
The law of contract can provide a set of default provisions,
of course, but the deterioration of the legal system
has seriously undermined this possibility.
- Contracts
deal badly with the production of knowledge. Often,
the prospective buyer cannot evaluate the worth of an
idea until it is revealed, at which point the inventor
has nothing left to sell. Knowledge also presents particularly
thorny Public Good issues.
The
second U.S. solution is the "trust me" approach,
otherwise known as the investment in reputation. Management
has the authority to protect the long-term interests
of the firm by treating people fairly because of the
importance of having a reputation for doing so. The
engineer who produces unusual value can then know that
the company will reciprocate, the supplier that it will
be treated equitably, and so on, because the company
wants to be able to deal with such people in the future.
Thus the company's own self-interest allows its partner
to push the lever labeled "Cooperate."
Again,
this approach has considerable validity, and often works.
The problem is that this analysis does not recognize
cooperation as a legal, or even as a moral, obligation,
and contains no enforcement mechanism. It is simply
a self-interested move in an ongoing game of Prisoner's
Dilemma played between the shareholders, acting through
management, and the employees or suppliers. In theory,
as long as the corporation is not legally obligated,
management should maintain this posture only as long
as this is convenient. Thus the approach does not deal
with the basic Prisoner's Dilemma game, the situation
in which the incentives to defect and to do it now are
real and powerful, especially if the corporation has
already received its benefits and is now facing its
obligation to reciprocate.
Now,
return to the idea of the escrow agent used in buying
a house. It is possible for the inventive engineer or
the creative supplier and the shareholders to rely on
a third party, an escrow agent. The agent will ensure
that the engineer's efforts are up to snuff. In return,
the agent is also not only empowered but instructed
to provide additional rewards to the engineer if his
performance exceeds reasonable expectations and is particularly
fruitful to the company. Similarly, the supplier can
reveal his idea to the customer and the escrow agent
will then decide on an appropriate reward, judging within
the ethical and economic framework embodied in the parties'
relationship.
Obviously,
Japanese companies do not have groups of escrow agents
wandering the halls. But when Aoki calls a Japanese
company "a coalition of the body of stockholders
and the body of employees, integrated and mediated by
management," he seems have in mind a role for management
that is akin to an escrow agent as well as to a mediator.
In U.S. parlance, a mediator helps parties reach agreement.
Aoki's concept of Japanese management seems to be that
it guarantees that the parties will extract maximum
total benefit from the system by making it impossible
for them to give in to their short-term temptations
to defect. This creates opportunities to increase the
value of the company, including the value of the shareholders'
stake. As any game theorist will verify, the ability
to commit oneself and to make a totally credible promise
or threat is an invaluable asset.
The
escrow metaphor cannot be pushed too far, because real
life escrow agents operate with little discretion. The
Japanese manager-as-escrow-agent is deciding on appropriate
reciprocity in situations involving numerous parties,
performances that occur at different times, and uncertainties
over exactly what conduct constitutes cooperation or
defection. Nonetheless, the basic argument holds. One
way to increase value for all stakeholders is to remove
management's obligation to act as the single-minded
servant of the shareholders, and to tell it to neutralize
Prisoner's Dilemma problems. The Japanese have found
legal and cultural ways for the shareholders to issue
such instructions and make them stick.
For
U.S. business, this presents a problem. Even if a company
were convinced of the long-term benefits of such an
approach, there is no way to revamp itself along Japanese
lines. The U.S. cultural and legal environment is too
different. In consequence, any management desiring to
replicate the relational advantages of Japanese structure
will have to find other ways of solving Prisoner's Dilemma
problems.
This
may not be easy, but it is far from impossible, and
quite a lot is going on. Much thought has gone into
Prisoner's Dilemma issues over the years, often in the
context of international relations, and the concepts
are adaptable to corporate problems. The increase in
the use of dispute resolution mechanisms that do not
rely on litigation is a promising development, as is
the increasing sophistication of the menu of contract
terms that is being used.
Also,
one should not overstate the effectiveness of the Japanese
company. Many managers are not particularly skilled
at establishing relationships, especially with foreigners,
and they are as tempted to defect in a game of Prisoner's
Dilemma as are people of any other culture. The Japanese
advantage involves structures and tendencies, not ironclad
rules, and is by no means insuperable.
The
bottom line is that John Kay is right. The ability to
create relationships is an important source of competitive
advantage and will be even more significant in the future.
Other sources of advantage are and will remain important,
of course, and many ruthless aggressors will do well.
Nonetheless, other things being equal, the relational
enterprise will build a bigger pot to be divided among
its various stakeholders, and all of them, including
the shareholders, will be better off. The task for U.S.
companies is not to mimic Japanese methods but to look
at the fundamental Prisoner's Dilemma problems and invent
culturally-appropriate ways to solve them.
REFERENCES
Abegglen,
James C. & George Stalk. Kaisha: The Japanese
Corporation, Basic Books 1985 (paper).
Aoki,
Masahiko. The Cooperative Game Theory of the Firm,
Oxford Univ. Press 1984.
Aoki,
Masahiko. Information, Incentives, and Bargaining
in the Japanese Economy, Cambridge Univ. Press 1988
(paper 1992 ed.).
Aoki,
Masahiko. "Toward an Economic Model of the Japanese
Firm," Journal of Economic Literature, Vol.
XXVIII (March 1990), pp. 1-27.
Clark,
Rodney. The Japanese Company, Yale Univ. Press
1979 (paper).
Ishikawa,
Kaoru. What Is Total Quality Control? The Japanese
Way, Prentice-Hall, Inc.: Englewood Cliffs, NJ 1985
(paper).
Kay,
John. Foundations of Corporate Success, Oxford
Univ. Press 1993.
March,
Robert M.. The Japanese Negotiator, Kodansha
Int'l: New York 1988.
March,
Robert M.. Working for a Japanese Company, Kodansha
Int'l: New York 1992.
Milgrom,
Paul & John Roberts. Economics, Organization
& Management, Prentice-Hall, Inc.: Englewood
Cliffs, NJ 1992.
Poundstone,
William. Prisoner's Dilemma, Doubleday: New York
1992.
Romano,
Roberta. The Genius of American Corporate Law,
AEI Press, 1993.
Schleifer,
Andrei & Lawrence H. Summers. "Breach of Trust
in Hostile Takeovers," in Alan J. Auerbach, ed.,
Corporate Takeovers: Causes and Consequences,
Univ. of Chicago Press 1988, pp. 33-56.
Taguchi,
Genichi, Elsayed A. Elsayed, & Thomas Hsiang. Quality
Engineering in Production Systems, McGraw-Hill:
New York 1989.
Zielinski,
Robert & Nigel Holloway. Unequal Equities: Power
and Risk in Japan's Stock Market, Kodansha Int'l:
New York 1991.
____.
"Symposium: Corporate Malaise -- Stakeholder Statutes:
Cause or Cure?" 21 Stetson Law Review 1
(Fall 1991).
|
|